Qoof today launched their new interactive in-video advertising app technology platform.  You can see the release here.  Watch the demo video below to see how it works or read some of the launch coverage.

NewTeeVee - Qoof Emerges for Interactive E-Commerce Ads‎
A video advertising startup called Qoof is coming to market with a platform that can dynamically serve interactive in-video ...

10 Aug 2010: Is the cloud a VAR killer?
Dennis Howlett explores fixed price ERP pricing strategies and the changing role of the VAR in a cloud ERP world. In the blog post, Mr. Howlett describes his conversation with Ezequiel Steiner as an example of a vendor with a 100% indirect selling model.

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03 Aug 2010: SIPD Customizes Acumatica Cloud ERP for French Canada
David Hamilton from The WHIR describes the Canadian ERP market based on his discussions with Gabriel Michaud from SIPD and Ezequiel Steiner from Acumatica. After talking about the Canadian market, the article continues to explain how this model can work in other parts of the world.

Kantar Video, a business unit of WPP, held it's first VideolyticsTM (Video + Analytics) leadership forum where executives from all corners of the online video ecosystem shared views on where the industry is headed with a targeted audience of agency, brand, media, and content creator executives.   The July 29th breakfast panel explored new research methodologies, unmet industry needs, and untapped premium “prosumer video” content.   After an introduction by Kantar Video CEO Bill Lederer, the following panelists took the stage (pictures and video below):

 Read on and watch the video...

It may be summer but we have a number of events and roundtables coming up to drive business development, discussion and create new public relations opportunities.  You can see the calendar at the right but here's a quick summary.  

Stamford PR Roundtable: From Corporate Comm to Corporate Media  (July 22 - private)  - This roundtable of senior corporate, agency and media executives will look at how PR departments are transitioning to using more media and publishing strategies as opposed to focusing primarily on communicating via third parties. We’ll discuss how the communications departments are hiring editors, launching media properties, building reach and circulation while aligning these media strategies with the more traditional (and still vitally important) outreach to news influential.

Digital Music NY (July 27 - click here for information) - Our July Digital Music NY event series will look at some of the latest technologies and management trends in the music industry.

The Media Syndication Strategy Roundtable (early August - invite only) - This roundtable of publishing, communications, digital media and research executives will look at the new syndication  strategies emerging in a four screen screen environment where people are increasing discovering content not only through programing, but through search discovering and viral social media networks. 

Digital Music LA (August 5 - click here for information) - Our next Los Angeles based digital music event series will take a look at the many different products and services artists are using to build fan bases and sell music.

If you are interested in getting involved in our events as a client, sponsor or participant, just email Ephraim Cohen at cohen AT fortexgroup.com or call +1-203-569-9436.