Building Industry Communities

Own Your Audience

We specialize in building and managing industry communities and professional networks. By combining public relations, editorial, audience marketing and technology publishing platform skills, we deliver powerful solutions for companies that want to go beyond simply communicating with audiences. Industry community building gives companies their own audience, providing a direct communications channel that can be used to build a core community of evangelists, business development targets and other professionals.

We can provide either a turnkey solution that includes design, development and hosting of your newsroom or we can take a component approach to the implementation and ongoing management of the newsroom. Our comprehensive tool set includes the ability to set up and manage accounts for your company using the following, powerful platforms: 

• Editorial Management and Content Creation: Our team of editors and bloggers offer offer rich experience in new media. This ensures the editorial focus has the strongest possible relevance to the audience, making it more likely the content will drive conversation and build the community
• Content Management Systems: Drupal (our customized platform) or Wordpress Template Design, which ensure consistent look and feel. Add-ons are also availalbe for SEO, social media distribution and other related functions
• Social Media Discovery: Distribution of  documents (Scribd), images (Flickr) and video (YouTube, Dailymotion, Blip.tv etc)
• Distribution Networks and Publishing: Dissemination of articles, headlines and links to networks including Twitter, RSS feeds (Feedburner), RSS email delivery (Feedblitz) and interest groups (LinkedIn, Facebook). Our approach to social media newsroom simplifies and automates publishing and distributing information. Text-based information is published directly on the site in the correct category. Video, images and documents (PDF) are posted to Blip.tv, Flickr and Scrid and embedded in the appropriate posting. Once published, our newsroom configuration automatically redistributes content to Twitter, social networking groups, RSS feeds and email, which allows people preferring to receive information via these methods to do so without requiring additional work on the part of the PR team
• Partnership Formation: We help form strategic partnerships that benefit all sides, create stronger communities and open new public relations opportunities
• Online and Offline Events: Networking events, roundtables, webinars and other events are the key to creating an active business community. We have a strong track record in creating and managing events that drive a strong connection between community participants and the company