The Fortex Difference

The Fortex Difference: Reaching Target Industry Communities

What makes us different?  Simple, like any great agency, we know how to reach the right news media, analysts and other influencers while fully leveraging social media to help companies connect communicate with their target audiences.

BUT

Unlike other agencies, we also create and run our own industry communities while working with media not as targets, but as partners.  We also establish executives as influential thought leaders by helping them establish themselves as active, publishing participants in the industry community.

The Bottom Line:  Other agencies have to convince influential media and social media participants to connect the company with the community.  With The Fortex Group....your already there.

The Fortex Difference: Editorial Oversight, Publishing Technology Expertise and Community Building…backed up by guarantees

Editorial oversight – Our managers bring years of news editorial experience to help ensure that all messages and positioning pitches tie into the trends and hot topics that media are looking to cover and audiences are discussion.    Our editorial approach helps ensures that news releases, blog posts, story pitches and other forms of communications are far more likely to be picked up by journalists and online discussions.

Influencer relationships (media/blogger and analyst relations)– The rise of social media has result in an increase in the importance of professional journalists and other influencers. We maintain strong relationships with a focus on influencers that have major impacts on the viral distribution of news.
 
Expertise in media publishing technology – In past years, PR professionals had to understand how newsrooms worked. Today, PR teams must also understand how CMS systems, search engines, aggregators and other online publishing technologies operate.   Our team not only has a technical understanding but makes daily use of CMS, search and other publishing platforms used by leading media companies. The result is that our client’s blogs, releases , executive platforms and other forms of digital communications deliver the maximum level of audience reach. 
 
Community Building – As one of the first PR firms to recognized that online media presented an opportunity for direct to audience PR, we have a strong track record in building industry and company communities around a brand or topic.
 
We guarantee it – We work with clients to lay out specific deliverables and metrics, and stand by our work with service guarantees.