Industry Specific Media Ecosystems
The Fortex Group's services are designed to go beyond bleeding-edge communications strategies and influential outreach--we build complete industry and media ecosystems that allow companies to quickly and effectively reach their target audience directly through a comprehensive, turn-key, integrated communications program. Ecosystems can compliment internal PR and media departments or be core media hubs. Most importantly, by integrating clients into community-driven industry ecosystems, we deliver far greater ROI than individual, non-community programs allow.
Our current ecosystems include the following:
- Music Industry: Playthemusic.biz
- (Coming soon) Video and Entertainment Industry: 3screennews.com
- Enterprise and Communications: Enterprisecloudnews.com
- Local Digital Media Business Networks - ctdigitalmedia.com
Components of our ecosystems may include:
- Leadership of industry experts who not only maintain relationships with media and executive influentials, but who are also often influentials themselves. Our group leaders are frequently established bloggers and networking group leaders (via Meetup, Facebook, LinkedIn and others).
- Established online media hub platforms that can be used as secondary newsrooms to post or repost press releases, blog posts, web video, images and other media. The platforms include SEO tools, third party content tools, links out to Twitter, RSS feeds that can be used for services like Twitter or automated email newsletters through services like Feedblitz.
- Online communities and social networks that we both manage and sponsor. Our networks are on LinkedIn Groups, Meetup, Facebook, Twitter, Google Groups, Yahoo Groups and proprietary communities.
- In-person events to directly connect with your audiences including networking and discussion meetups, panel events and roundtables. We also produce webinars with partners for clients to leverage.
- Cooperative industry email news communications that aggregate client news and deliver it to targeted executives and influentials. Qualified clients are automatically a part of approved ecosystems. In addition to being listed as sponsors, they can make use of online media platforms, networking events and panels.
